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Step-by-step workflow

AI Brand Visual Workflow

Establish a unified visual identity for a new product quickly, covering logo concepts, key visuals, and multi-scene asset extension.

Difficulty
Intermediate
Estimated time
3-5 hours
Steps
4
Best for
Marketing teams building a new brand identity from zero; design leads producing consistent assets at low cost.

This workflow is rated "Intermediate" and takes about 3-5 hours, with 4 steps across 3 tools. Steps are editorial suggestions — add or drop stages to fit your project, and confirm each tool's account, quota, and platform requirements before starting to avoid interruptions.

Required tools

Recraft ↗Midjourney ↗Canva AI ↗

Steps

  1. 01

    Define Brand Keywords

    Distill brand personality keywords and color direction into style prompts.

  2. 02

    Logo & Graphic Concepts

    Generate vector logo concepts and supporting graphics, then shortlist directions.

  3. 03

    Key Visual

    Produce the hero key visual with high-fidelity generation in a consistent art style.

  4. 04

    Multi-scene Extension

    Batch-extend into social covers, listing pages, and offline material layouts.

Common mistakes to avoid

These are typical pitfalls our editors hit when assembling similar tool chains — check against them before you start and save yourself rework:

  • Unfocused style keywords so generations drift from the brand
  • Using raw generations without vector normalization, hurting production use
  • Not archiving old assets after refreshes, creating mixed channel presentation