Step-by-step workflow
AI Video Production Workflow
Use AI tools to complete the video production process from script to final cut, dramatically lowering the barrier to video creation.
- Difficulty
- Advanced
- Estimated time
- 4-6 hours
- Steps
- 5
- Best for
- Content teams and independent creators producing promo videos, social shorts, or product demos; video projects that need near-pro polish on a tight budget.
This workflow is rated "Advanced" and takes about 4-6 hours, with 5 steps across 4 tools. Steps are editorial suggestions — add or drop stages to fit your project, and confirm each tool's account, quota, and platform requirements before starting to avoid interruptions.
Required tools
Steps
- 01
Script Writing
Use AI to help write the video script, including narration, scene descriptions, and dialogue.
Suggested tool: ChatGPT
- 02
Voice Generation
Convert the script into high-quality voiceover, with a choice of different voices and emotions.
Suggested tool: ElevenLabs
- 03
Video Asset Generation
Use AI to generate video clips, animations, and visual effects.
Suggested tool: Runway
- 04
Video Editing
Combine the generated footage, voiceover, and subtitles into a complete video.
Suggested tool: Descript
- 05
Post-Production
Add transitions, sound effects, subtitles, and final color grading.
Executable exercise and acceptance
This is an editorial procedure based on official documentation, not a completed product test. Inputs and numbers are exercise targets; expected results are acceptance criteria, not observed performance. Listed durations are planning estimates. Record actual versions and settings; cloud outputs can vary.
Prepare inputs
Input: three approved claims for a fictional travel mug, three owned product photos, and a 30-second narration script. Build a three-shot 1920×1080 demo.
Environment, versions, and prerequisites
Accounts need access to Runway image-to-video, ElevenLabs speech, and Descript editing. Record the actual model, voice ID, clip lengths, and export settings. The discontinued Sora service is not a dependency.
Run in this order
- Split narration into three sections, each paired with a photo and one motion; remove unsupported product claims.
- In Runway describe camera or subject motion for each image, then inspect shape changes. Generate narration with an authorized voice.
- Assemble in Descript around narration, correct captions manually, and check timing and synchronization.
Copyable English exercise fixture
Shot 1: locked camera; a hand slowly lifts the mug. Shot 2: gentle camera push-in. Shot 3: static product end card. Narration target: 30 seconds; verify every product claim against the brief.Expected delivery and pass criteria
- Target a roughly 30-second cut, checked captions, and a shot list. Product shape and branding must remain consistent; every claim must trace to the brief.
Failure conditions and fallback
- Reject product distortion, caption errors, unauthorized voices, or unusable timing. Try shorter shots or stills rather than relying on a discontinued fallback.
Official references and review date
· Sources support tool capabilities and limits. Fixtures, sequence, and acceptance targets are our editorial design, not vendor performance promises.
Common mistakes to avoid
These are typical pitfalls our editors hit when assembling similar tool chains — check against them before you start and save yourself rework:
- Running generation before the script is locked, so footage and narrative drift apart
- Inconsistent style across clips (model/prompt drift) making the final cut feel disjointed
- Ignoring footage and music licensing, leading to takedowns